How to successfully launch a Mobile App

by Ajesh Joy

on November 1, 2017

Are you launching a new mobile app, undergoing a relaunch, or updating your app, a launch can either save or cost you a lot of time and money. Here are a few steps to give you a glimpse on how to launch your mobile App successfully.

Step 1: Identify your Audience 

The first step for a successful Mobile App launch is to do a market research and identify your target audience and understand their requirements.Knowing exactly what your audience wants will help you to better understand their pain points and what they dislike about the apps that are already in the market. It’s important to uncover the underlying reasons for your user’s pain by examining their behaviors and attitudes. If you start your mobile app launch without knowing your audience, you won’t be able to foresee any imminent threats. Investing in your market research will ensure that you have a steady foundation for the rest of your mobile app launch.

Step 2: Determine where you want to position your App

Now that you have identified your target audience and have done enough market research its now time to turn your app into a deliverable one. Identify your app’s strengths and weaknesses and sharing your message with your internal team and key stakeholders.

After you have determined who it is that you’re targeting, you need to determine what makes your app better than your competitors. This is called a Unique Value Proposition which describes why your product is valuable to your customer and why they should buy-in. With so many mobile apps on the market, you need to let your audience know why yours, in particular, is the most valuable. Your message will be drowned out if you simply describe what your app does. Instead, focus on why it’s different than any other product on the market.

Step 3: Define your success criteria

In order verify if the launch was successful you need to set certain goals. What does success look like for your team? Keep it simple. Set your goals around active install rates, number of reviews, and average rating score, for example.

Step 4: Prepare Launch Plan

The next step is to focus on the execution of the mobile app launch. For a launch to be successful, there should be an established marketing plan to ensure that every step is made and executed properly in a timely manner.

Promote your content by making a list of marketing activities which might include social media, early access for bloggers, advertising, website design, etc. Map out a timeline of events leading up to your mobile app launch, and set your launch date ahead of time.

Identify key influencers and reporters  if you want your app to get attention. Identify the people who are talking about other apps and connect with them via social networks such as Facebook or Twitter. Craft a persuasive pitch that will convince reporters and influencers to promote your app.

Step 5: Launch your App

Finally it’s time to submit your app to the store. At this step, you should be aware of the submission guidelines and are able to get your app approved.

In order to get high download and user retention rate, it needs to make a good first impression within the first few days prior to the launch. This is a critical time to focus on highlighting the value of the app in order to optimize the onboarding process. If you don’t impress your new users quickly, you’ll likely lose their interest altogether.

Alert your email list of your app’s launch: Once you’ve submitted your app, you should be spreading the word to a press list, influencers, and communities to let them know about your app’s release, encouraging them to test it out.


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