Mobile Apps – Integral Factor in Enhancement of your Business?


Now you wouldn’t be here reading this article unless the thought of an app for your brand or organization hadn’t crossed your mind at least once. And safe to say you’re not alone on that thought. I mean don’t get us wrong; you’re not there yet but you’re going in the right direction and all in all, in the grand scheme of things especially in all things related to your organization, brand or institution is to be concerned, you’ve come to the right place. 

In the past couple of years, especially after the advent of the Covid-19 pandemic that forced us to think out of the box and rethink how we live life or do things in general. And as such one undeniable fact is that this has led to a boom in the industry of mobile application development or mobile app development in other words. And that’s where we come in. We at iLeaf Solutions as forerunners in this sector of expertise are here to provide you with concrete reasons as to why mobile app development is a key factor for business success.

Let's be objective about this as this isn’t your everyday Mobile application V/s Mobile Website debate but rather let's look at it from a fresh perspective; one that works well long term while simultaneously being strategic to the core. With a growing number of smartphone users and considering that this number is only going to grow exponentially over the next couple of years; this gives us a lot of potential clients and customers to consider while carefully planning our next few steps. And like the statistics would clearly indicate that it's not just the physical hardware that has undergone rapid changes in this short eventful span of time but rather the applications or the software that keeps them running that has by far grown at a surprising pace. Such growth especially in this new age of information has created a new breed of customer, one that is at all times connected to the internet as well as the virtual global commerce space. Quite simply put, we now live in a time where businesses have the opportunity to reap the benefits of having a million new potential customers and clients at their fingertips and all you have to do to be a player in this field is to develop an effective mobile app that will skyrocket you towards success.

Now in terms of how you should go about this venture; it's highly advisable that you take a look at one of the iLeaf Solutions' more informative blog posts - “Why do you need a Hybrid App Builder for E-Commerce Rather than a Native one?” 

As for the major question of the ‘WHY?’; we suggest you keep reading and we promise you that our goal is just to enlighten you so that you make a clear informed decision and so as to ensure that our clientele only takes calculated risks that in turn lets you reap the benefits of your labours

Benefits to Business.

It doesn’t matter what sector of business you may be in but it's a well known and understood fact that there lies an entire array of advantages to create as well as distribute a mobile app.

Build Loyalty -  Your Mobile application is one that reinforces Brand Loyalty and customer loyalty, especially in the retail sector as it promotes a feeling of reliability and trust that comes with customer satisfaction of using a well developed mobile application.

Reinforce your Brand - A Mobile application has an innate ability to reinforce your brand by creating the opportunity to do so via a brand new channel wherein customers and clients could be encouraged to download the free branded version and even further enhance the application to fit their specific needs thus boosting customer satisfaction in the long run. 

Increase your Visibility - With the evergreen and constantly growing customer base online over a virtual platform gives us the means to advertise your brand indirectly through the application itself thus increasing your visibility as well as relevance in the public eye.

Increase your Accessibility - With the added advantage that your business does no longer require a stationary base of operations and transactions can now be done mobile and on the go from almost any part of the world with the help of a mobile application that allows increased accessibility in real-time that can be further attuned and optimized for an even more efficient hands-on user experience.

Increased Sell-through - The numbers don’t lie as recent analytics and studies have proven that as we continue to evolve into a more mobile-centric society mobile phone users and potential clientele spend more time on average on a company mobile application than they are likely to do so on the company website thus reiterating the point that mobile apps are indeed at the centre of the developmental push. And effectively, strategically and efficiently using this information to your knowledge would indeed go a long way in generating revenue via sales, advertisements as well as from the application itself in the long run benefiting your business success story.

Build Loyalty -  Your Mobile application is one that reinforces Brand Loyalty and customer loyalty, especially in the retail sector as it promotes a feeling of reliability and trust that comes with customer satisfaction of using a well developed mobile application.

Reinforce your Brand - A Mobile application has an innate ability to reinforce your brand by creating the opportunity to do so via a brand new channel wherein customers and clients could be encouraged to download the free branded version and even further enhance the application to fit their specific needs thus boosting customer satisfaction in the long run.

Increase your Visibility - With the evergreen and constantly growing customer base online over a virtual platform gives us the means to advertise your brand indirectly through the application itself thus increasing your visibility as well as relevance in the public eye.

Increase your Accessibility - With the added advantage that your business does no longer require a stationary base of operations and transactions can now be done mobile and on the go from almost any part of the world with the help of a mobile application that allows increased accessibility in real-time that can be further attuned and optimized for an even more efficient hands-on user experience.

Increased Sell-through - The numbers don’t lie as recent analytics and studies have proven that as we continue to evolve into a more mobile-centric society mobile phone users and potential clientele spend more time on average on a company mobile application than they are likely to do so on the company website thus reiterating the point that mobile apps are indeed at the centre of the developmental push. And effectively, strategically and efficiently using this information to your knowledge would indeed go a long way in generating revenue via sales, advertisements as well as from the application itself in the long run benefiting your business success story.

Increased Sell-through - The numbers don’t lie as recent analytics and studies have proven that as we continue to evolve into a more mobile-centric society mobile phone users and potential clientele spend more time on average on a company mobile application than they are likely to do so on the company website thus reiterating the point that mobile apps are indeed at the centre of the developmental push. And effectively, strategically and efficiently using this information to your knowledge would indeed go a long way in generating revenue via sales, advertisements as well as from the application itself in the long run benefiting your business success story.

Reduce Cost To Serve -  A well developed mobile phone application meant to enhance your business can in turn allow your clientele to access basic information and purchase without the added requirement and hassle of needing a call centre. This is most usually tackled with automation as it reduces service costs.

Reduce Marketing Cost - As compared to traditional and orthodox means of advertisements it can be said that a hidden benefit of mobile applications for business is the low cost of marketing using the help of push notifications to announce anything important.

Enhance Customer Experience - Unlike the website counterpart that may not look as attractive, visible or as user friendly as mobile applications which are cleverly and purposefully designed to accommodate for the smaller screen size as compared to a desktop version. This in turn makes it easier for the consumer to use or access whatever information they may require thus creating a customized and satisfying user experience in the process.

Get the Competitive edge - “First Come, First Serve”; This is especially applicable to those businesses that are in a very specific niche wherein you happen to be the first to break through into the online virtual e-commerce space as your competition and competitors are yet to offer an app of their own as a solution for your shared clientele. 

Broaden your Market Coverage - You in a very literal sense need a bigger net to catch more fish and keeping that logic in mind, we at iLeaf Solutions would earnestly urge our clients to invest in a mobile application for your business as by not doing so you are quite simply ignoring a vast majority of potential clients who prefer to conduct their e-commerce business transactions over an application in a quick hassle-free way rather than over your company’s website.

Create Stickiness - Its perhaps a genius concept when you think about it cause with the development of a mobile application for your business you are quite literally embedding your brand into your customers pocket and customers indeed are more likely to repeatedly interact with those business applications that are visible on their phone home screen; thus indirectly acting as a great tool for customer or consumer loyalty.

Deliver Speed - In this cutthroat digital world we live in and the rat race wherein businesses compete with each other so as to be the first to deliver products and services to a customer or consumer in the most efficient manner possible; as the quicker, you are the more clientele you procure. And with such high stakes, it's a common fact that mobile applications load faster than their website counterparts and most don’t even require an Internet connection to be accessed these days.

Get Feedback - Feedback, Reviews, Insights, Complaints no matter how bitter or how sweet they may be to a business is key to its success as it determines if your business is able to deliver to the needs of the customer; if quite simply put the quality of supply matches its demand. Such feedback is often the yardstick by which businesses can improve upon themselves and mobile applications make it easier to tackle such a scenario with ease.

Stay in Control - Quite simply put a mobile application meant to enhance your business does so by quite literally cutting out the middle man and projecting your product, your service as well as your brand and the identity of your organization that comes along with it directly into the public domain, thus bridging the gap that may have existed otherwise. 

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