6 Strategies to increase Mobile App Downloads

by Ajesh Joy

on May 7, 2018

With Millions of Apps on Google Play & App Store, it’s indeed a pretty hard task to stand out from the crowd and get noticed by prospective users. It would be a tough competition and we understand how frustrating this might seem to you when you have few downloads and low ROI which does not match with the efforts you have put in. It is similar to such a situation where you have opened a shop with no customers coming through your door.

In this topic, let’s discuss 5 strategies to increase your Mobile App Downloads

1.App Store Optimization (ASO)

40% of all app discovery happens in app stores. ASO is a way of optimizing your Google Play Store or Apple App Store presence such that you’re easy to find by users who search for specific keywords related to the features of your application. Your app title, keyword use, app icon have to be tight and on point. Other factors such as organic reviews and ratings are also important. ASO takes time and effort, yet it’s one of the most important standard ways to get traction to your app – whether new or old.

2.Search Engine Optimization

One in four apps is found via search engines, particularly Google. It’s, therefore, imperative to build a web presence that links to your application. For example, you can make a landing page for it or a microsite that has a blog (although optional). That said, building the landing page or microsite is the beginning of the work, greater effort lies in driving traffic to them. There are three core ways to achieve this:

1. Mixing well-researched keywords with latent semantic indexing (LSI) keywords. While keywords themselves point search engines in your directions, sometimes they are not clear enough. LSI keywords are synonyms to your main keywords that provide context and more nuance for search engines. For example, let’s say a user makes a query for ‘Apple’; it takes context for the search engine to understand whether your website is about Apple the product or Apple the fruit.

2. Get backlinks from high authority websites in your domain. It is a way of making online advertising noise that your website is relevant. You can do this by researching your competitors that rank well for the keyword(s) you want to rank for too and using tools to decipher which websites are linked to them.

3. Produce quality content that drives engagement. Keeping users on your page shows Google that your website provides relevant information that pertains to their queries. The more relevant the content is, the lesser the bounce rate on your website.

3. Put your app in other app stores

The more options you have, the merrier. There are a lot of other platforms where people can discover your app, why not give them a try. There’s Amazon Appstore, AppsLib, SlideMe, GetJar, and many others. People have preferences, that can change anytime; one day they prefer searching for free app downloads on Google Play, and the next day, they’re on AppBrain.

4. Using influencers

In every industry or niche, there are people whose words carry significant weight; people who shape opinions and perception of products and companies. They are called influencers – bloggers or some popular users of social media apps like Twitter, Instagram, and Facebook. Of course, you need to do a lot of research to ensure your app suites their audience. This strategy is like word of mouth, just that this has the potential to be one mouth to a thousand other ears.

5. Get featured on mobile app review websites

Getting your app featured on a review website like The Next Web with thousands of unique visitors per month can get you tons of exposure. Your job, however, is to convince site owners that your application is useful, stable, user-friendly, sleek, glitch-free, and original. Some of the things you’ll be required to send in include a promo code to grant access to your app (if it’s a paid app), product description and what makes it unique, screenshots, promo videos, and other information on demand.

6. Take advantage of social media

Social media is a wagon for ongoing conversations and user interactions. They are pivotal to all your digital marketing efforts. When done right, social media campaigns can amplify your brand and put you in front of your target audience. That said, there has to be some tact to social media marketing. For example, you can just post a message once and hope it gets to everybody immediately. You have to learn to say the same thing in different ways, using pictures, videos, infographics, and animations. Another thing to note is that you need to find a voice that best appeals to your audience, and use it consistently. You can’t serve formal business language for an audience that is cool and edgy. There’s a disconnect already, making it hard to get people to listen to your message.

Other ways to retain and engage your users include:

In-app advertising messages that guide your users through your app experience;
Rich personalized push and geopush notifications on the home screen;
Onboarding process at the first launch of the app. This can include highlighting the best features of the application and stating clearly what makes the product stand out;
Simple and seamless startup process. Make signup easy by asking for the least information possible.

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