The boom in mobile E- Commerce has led to the creation of mobile apps and platforms in the recent times. Our users have become much more comfortable shopping using a Mobile App than a website.Giant E-Commerce companies are now focusing on improving end-user experience on mobile devices, providing a strong technology infrastructure via cutting-edge mobile applications.
Mobile comprises of 59% of all E-Commerce transactions worldwide, and this figure is expected to grow further more in the years to come. Clearly there are big opportunities here. The biggest challenge any E-Commerce business faces is to stand out in the competition with a stunning and interactive app that engages and retains buyers at every level. We at iLeaf Solutions Cater to the needs of such users in building a world class Mobile App for their E-Commerce Business.
Here are are some essential features that your E-Commerce mobile app should include to give it a competitive edge and deliver excellent user experience.
1. Simple Registration Process:
Most customers would not like to fill the long forms demanding too much information. Make the registration process simple & put utmost required fields for easey operation. People rarely prefer the app which demands too much information for a registration.
2. Multiple Payment Options:
It is really important to give multiple payment options for a customer to choose from at the time of check out. Try to integrate a safe, secure, common and hassle free payment options for a hassle free checkout
3. Simple Navigation:
When you build an E-Commerce mobile app, one of the vital things to consider is the content and screen size. Since mobile display screens have limited space, it is important to ensure that your app and its content do not appear crammed up on the device. So, designing a simple and uncluttered layout is crucial. It should deliver seamless navigation and display your brand or products in the most impressive manner. A responsive design is the best solution, which automatically fits into any screen size and resolutions, and renders an immersive experience.
Apart from delivering superior user experience, the core objective of an E-Commerce mobile app is to earn revenues. Therefore, analytics is one important feature that your app should have. Understanding user behaviour and buying pattern on your app is of utmost importance. Session time, cost of conversion, click-through rate, and accessing custom fields, all provide information about consumer behaviour, leading to higher revenue streams.
5. Feedback System:
The importance of having some way for users to provide feedback on your app is critical. Whether it is a button or a link to open an email doesn’t matter; the important part is that you give your users a quick way to report bugs, and provide suggestions or criticisms. Users will appreciate knowing that you are open to their feedback and that their input can shape the future of your app.
6. Push Notifications:
Push notifications are coolest, easiest and the most effective way to engage users and get them back to your store without any hard work involved. Simply promote your fresh arrivals, discount offers, or simply offer discount on products that are left in the cart with push notifications. These notifications inspire immediate action. You can pair up this feature with analytics to see a significant boost in the sales in no time. Experts found that push notifications are likely to receive more response than any other way of promotion like text message or emails.
7. Social Media Login:
Use Facebook Connect or another single sign on technology solution to allow your customers to use their social media logins to sign into the mobile app (and keep them signed in). And always give them a way to retrieve their user name/password or remind them which social network they used when setting up the app.
8. Eliminate too many Clicks:
If you must ask users to register, sign up, or fill out forms, be zealous about eliminating every possible click, or tap, from the design. Ask for less information. Conversion rates fall sharply when extra work is required to sign up. This is a mistake novice designers make over and over. You only have a short window to hook them, and if they have a bad experience, they won’t try again.
9. Include Analytics:
One key component for any E-Commerce mobile App is to incorporate analytics into your mobile app. A small business must be able to track and identify their users experience and actions. Most users do not enjoy giving up their location, which is understandable. Tracking a users location is different to tracking and analysing their experience. The data gathered will only help encourage better updates.
10. Offline Capabilities:
It’s frustrating to users when an app is entirely unusable just because they have a weak signal. Consider how you can build in content or interactivity that doesn’t rely on a wireless signal. It’ll make for a positive user experience while your users are on-the-go, online or off.
An E-Commerce mobile app should aim at providing an immersive and unique experience that makes online shopping a much simpler and seamless process. At the same time, it should include features that drive sales and boost revenues for your business.
Check out our white labeled eCommerce Solution that we developed for one of our client in UAE.